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As with any business, the name of the game is Instant Gratification. I remember when Amazon criticized USPS, UPS and FedEx for not being able to deliver their packages by Christmas when someone ordered their products on Christmas Eve. After having contracts with all 3 and "firing" all 3, Amazon decided to start their own delivery service to show them them how it was done. Guess what? A decade (or so) after Amazon decided to start it's own delivery service to show every other

I was recently looking for something on Facebook Marketplace and many of the things they show on the introduction page is tallow because we type tallow so much on our computer for our business. What comes up are all these cheap 4-12 oz jars of tallow stating 100% natural grass fed/finished beef tallow. Some are just beef tallow, which I stay away from and will cover in a different blog. From my last post I explained just some of the reasons for the cheaper costs of these sup

In the tallow business, I am often confronted with "You have priced your tallow too high. I can buy it somewhere else for a much cheaper price and it is the same quality." I would like to unpack this one a little bit. Unless you have been doing this for a while from the beginning to the end and have a little farming experience this is hard to comprehend. I liken it to those wanting to buy a car and wanting a Corvette for a Ford Fiesta price, without seeing what goes into the